Jennifer Zyman Jennifer Zyman is an editor, writer, product expert, and on-camera host. She is the former Testing Editor for Food & Wine. Her work has also appeared in The Atlanta Journal-Constitution, Atlanta Magazine, Bon Appétit, Eater Atlanta, National Geographic, Serious Eats, Southern Living, and Travel + Leisure. She works with food, beverage, and kitchen brands as a consultant and content creator.
I've tested thousands of kitchen products. Let me help you make yours better.
As the former Testing Editor at Food & Wine, I know how products are judged, by editors and by the people who buy them. I work with food, beverage, and kitchen brands that want credibility, not just marketing.
Product Gut Check
Not sure where your product stands? I'll test it hands-on for a few days, then give you my honest take on a 60-minute video call, plus a one-page summary of the top fixes worth making before launch.
Starting at $500
Product Readiness Audit Launching a product is expensive.
Finding out what doesn't work after it reaches customers is even more expensive. Before you invest in marketing, PR, or retail outreach, I put your product through a rigorous editorial-style evaluation informed by years of testing thousands of consumer products for national publications, including Food & Wine and Business Insider. You'll receive a comprehensive report with practical, prioritized recommendations covering product experience, packaging, messaging, positioning, competitive differentiation, and overall market readiness. My goal is to help you identify blind spots, strengthen your product, and launch with greater confidence.
Starting at $4,000.
How it works:
You send the product and a short brief about your goals.
I test it in my lab the way an editor would, side by side with competitors.
Within three weeks of receiving the product, you get a prioritized report and a call to walk through it. Ideal for brands preparing to launch, pitch press, or enter retail.
Testing Video Package
As Food & Wine's video host, I created and hosted more than 30 videos, several of which reached millions of viewers. I'll film three short videos of me testing your product in my lab, ready for your social channels, website, and ads. It's expert content that feels like an honest review, because it is one.
Starting at $1,500
Also available
Brand content and storytelling, podcast and event hosting, and editorial consulting. Tell me about your product or project at jennifer@jenniferzyman.com, and I'll reply within two business days.