Jennifer Zyman is an editor, writer, and product expert. She is the former Testing Editor for Food & Wine. Her work has also appeared in The Atlanta Journal-Constitution, Atlanta Magazine, Bon Appétit, Eater Atlanta, The Kitchn, National Geographic, Serious Eats, Southern Living, Thrillist, and Travel + Leisure.
WHAT I CAN DO FOR YOU
Product Readiness Audit
Launching a product is expensive. Finding out what doesn't work after it reaches customers is even more expensive. Before you invest in marketing, PR, or retail outreach, I put your product through a rigorous editorial-style evaluation informed by years of testing thousands of consumer products for national publications, including Food & Wine and Business Insider.
You'll receive a comprehensive report with practical, prioritized recommendations covering product experience, packaging, messaging, positioning, competitive differentiation, and overall market readiness. My goal is to help you identify blind spots, strengthen your product, and launch with greater confidence. For brands that need creative assets, I also offer optional user-generated content (UGC) produced during testing in my dedicated product testing lab.
Content & Brand Storytelling
I help food, beverage, and kitchen brands tell stories that resonate with consumers. Whether you need a deeply reported feature, an authoritative product review, a buying guide, or educational brand content, I create work grounded in firsthand testing and editorial standards. My experience as a longtime commerce editor means I understand what builds credibility with readers—and what feels like marketing.
Services include editorial features, comparative product testing, recipe development, content strategy, photography, short-form video, and social content.
Ready to start the conversation? Reach out at jennifer@jenniferzyman.com.